EDIBLE FRAGRANCE MORRIS, VODKA LIKE SPIRIT DESIGNED BY DESIGNER BRAND. A GIFT BOX!

Fashion designer Chie Imai has developed a new product under the aegis of her brand CHIE IMAI. While other fashion designers have undertaken brand extension by producing a signature fragrance, Chie Imai has designed and produced an “edible fragrance” which is a vodka-like spirit, Japanese in origin and nature.

MORRIS is a distilled spirit made from the sweet potatoes of southern Japan.

The product is made from the “Kogane Sengan” species of sweet potato grown in Kagoshima Japan. Kagoshima has a rich tradition of more than 500 years in producing quality Shochu. Kogane Sengan has a unique family tree. It is a mixture of species that include Japanese, Indonesian and American plants. The name reflects the fact the skin colour of the sweet potatoes is golden.

Kagoshima is located in southern Japan on Kyushu Island. The volcanic soils of Kyushu have long been optimal to produce delicious sweet potatoes. Rich volcanic soil produces the quality ingredients used in MORRIS.

The distillery that produces MORRIS was founded in 1868, the first year of Meiji era. They specialize in the production of Shochu and have a long history. They believe their success in the Shochu business is based on a combination of tradition, innovation and collaborate with them and to produce a distinct product of exceptional quality. MORRIS has arrived after years of development and refinement.

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