Story

About Reina Corporation

The 1970s in Japan was still a time when a male-dominated society was relatively strong. At that time, most women in Japan were so-called "housewives" who worked for their families at home. It was the early days of international travel, and for most of us Japanese, it was the beginning of an international era. In this current of the times, four women who viewed the world from a slightly different perspective gathered and established a trading company. Their mission was to import unique consumer products from overseas and introduce them to Japan. The company they founded was named "REINA," which means "queen" in Spanish.

What We Do

Imagine colorful handicrafts from around the Mediterranean, and vibrant saffron from Southeast Asia and Europe. Some of these products are on our shelves. Our quest has been to meet the exceptional people, artisans, and entrepreneurs who have been involved in international trade and its commerce ever since. Thousands of unique crafts and high-quality items have crossed the oceans and entered Japanese homes.

Reina Corporation is dedicated to improving people's lives. The energy and passion of the artisans who work with us are poured into every product they create. Our job is to deliver these creations to you. We are excited to see our customers satisfied and happy with our efforts.

Our mission remains unchanged. We will develop innovative new products and deliver them to our customers.

"For a wonderful life" ...Reina