About REINA Corporation

In the 1970s, Japan was still shaped by traditional social structures, with many women devoted to their roles as full‑time homemakers. It was also a moment of quiet transformation—an era when overseas travel was just beginning to open the world to Japanese society, ushering in the first breath of true international awareness.

Against this backdrop of change, four women—each possessing a rare, worldly sensibility—came together with a shared vision. They founded a trading company dedicated to introducing distinctive, beautifully crafted consumer goods from abroad to Japan, enriching daily life with new forms of inspiration and refinement.

The company they created was named “REINA,” the Spanish word for “queen.” The name reflects not only their pioneering spirit, but also their aspiration to lead with elegance, dignity, and unwavering purpose—qualities that continue to define the brand today.

What We Do

Imagine the vibrant craftsmanship of the Mediterranean—its rich colors, intricate textures, and timeless artistry. Picture the vivid saffron of Southeast Asia and Europe, treasured for its depth and brilliance. Many of these exceptional creations have found their place on our shelves.

Since the beginning of our journey in international trade, we have been fortunate to encounter extraordinary individuals—master artisans, visionary creators, and passionate entrepreneurs. Thousands of unique handcrafted pieces and premium‑quality goods have crossed oceans and entered homes across Japan, each carrying the spirit of the people who made them.

At REINA Co., Ltd., we remain devoted to enriching the lives of our customers. The energy and passion of the artisans we work with are infused into every item they create. Our role is to bring these works of beauty to you, and nothing delights us more than seeing our customers experience joy and inspiration through the products we deliver.

Our mission has never wavered. We continue to develop innovative offerings and bring exceptional products to those who seek quality, authenticity, and refinement.

"LIVE LIFE BETTER" ...REINA